Importance of Website Maintenance
We get asked a lot why our number one recommendation for our clients after a website is built is monthly website maintenance packages. If your website fails to load for example, the entire website usually shuts down and causes 404 errors, much to the dismay and aggravation to the website owner and your customers. When keeping your website up-to-date on not only your backend, but also your content, you keep your customers happy. Your website is an advertising medium for your business that has the potential of capturing the attention of a large number of customers. Social media is not the only way people find your business.
Businesses tend to have the idea that once a website is built, it’s an engine that just continues to run on its own. FALSE! Just like a car engine, websites need constant updating and new content added to keep your customers interested in your brand.
Remember to keep all contact information updated. You have the potential to lose a lot of business if a customer cannot contact you due to a wrong number, change of address, or an invalid contact form.
Update content to be fresh and inviting. Customers get bored very easily. Seeing the same old blogs and homepage articles week after week causes your website bounce rate to increase. If you feature articles on your website, replace the articles weekly, or at the very least, every two weeks with new ones. As major search engines crawl websites looking for new content, updating your website content increases your website’s Search Engine Optimization (SEO). Marketing Tree Café recommends a Content Maintenance Package to prevent a website from going stale, while also building credibility and establishing loyalty with your audience.
Search engines like websites that change regularly and regard the ones with the most recent content as most relevant to web surfers. A lot of value is placed on websites with fresh and unique content. Neglect your website and it will fall down in the search engine rankings.
Updating plugins and themes will keep your website not only secure, but prevents it from breaking down. I hate when I look at a webpage and see error codes or a jumbled page. When a plugin breaks it makes your website look amateur and disorganized. At Marketing Tree Café, we update plugins daily using our Backend Monthly Maintenance package. When a plugin or theme is broken, a hacker can find the smallest vulnerability in your web code and cause your website to lead to their websites.
Marketing Tree Café can help you get fresh content ideas and get your website up-to-date! Contact us Today!