A social media audit helps give you an overall view of how your tools, social media networks, and campaigns are helping you move towards your company goals. It gives you a better sense of how the whole system is working together.

Benefits of A Social Media Audit

Discover what people are saying about your brand

 Minimize the gap between the current state of your social media audience size and quality, and your annual goals

Give your brand a competitive edge by better understanding your customers’ wants and needs


Ensure that your social media team is unified and aligned towards common goals

 Identify areas to streamline your process

Gain insight into your social campaigns

 Improve long-term planning

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